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Restaurant · Downtown · 61 Bromfield St, Boston, MA 02108
Slop
Owned by Insomnia Cookies (Verlinvest and Mistral Equity Partners)
Late-night cookie chain backed by two private equity firms.
Our editorial score, based on who owns the business. The community verdict below is separate and never changes it. It is our read of ownership, not a legal or factual ruling.
Community verdict
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Why we call it slop
Insomnia Cookies scores low on ownership: the investment firms Verlinvest and Mistral Equity Partners increased their stake in 2025 and bought out Krispy Kreme's share. The founder remains CEO.
Ownership read: Private Equity · Confidence: High
The Slop Score weighs ownership structure hardest: private-equity and roll-up ownership caps the score, while independent and family-run businesses with real neighborhood roots score higher. It is a read of who profits and how a place is financed, not a judgment of any individual and not a finding about a business's labor practices.
Slop Score ratings are our editorial opinion, based on our published methodology and public sources available at the time of review. They are not statements of fact about any business, and they may be revised as new information emerges. Spot an error? Request a correction.
Verlinvest and Mistral Equity Partners invested in Insomnia Cookies and acquired Krispy Kreme's stake in 2025.
prnewswire.comIs Insomnia Cookies (Bromfield St) slop or not slop? Verdicts are tied to your account, count toward the community signal on this page, and reflect each ranker's own opinion.
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